A Magic Learning Moment is that "a-ha" moment when the learner "gets it."


Delivering training and performing magic are very similar. Both trainers and magicians use words and actions designed to persuade an audience to see new things or change existing beliefs. They both structure their sessions so that content builds as they work toward the big "a-ha," that split-second moment when their audiences see something in a new or different way.


As the ultimate visual aid, magic appeals to people of all ages and can be tied in to most topics.